Watch the full story in our video above — this blog is your behind-the-scenes recap.
Twelve months ago, we were huddled around two desks in what could generously be described as a shoebox office — if that. Every month felt like a year, and every salary run was a milestone. Fast forward to today, and we’ve built a buzzing team of 24+, moved into a stunning office in Victoria, and created something we’re truly proud of.
This isn’t just a growth story. It’s a grit story.
The First Six Months: Hustle, Heart, and a Whole Lot of Scrappiness
Let’s not sugarcoat it — the beginning was rough. Every month brought a new challenge, and every success was hard-fought. We were bootstrapping everything, making things work with what we had. And when you’re paying salaries out of hustle, not investment, the pressure is real — but so is the focus.
We often say: you do your best work when your back’s against the wall. That’s been true from day one. We didn’t take funding, and that meant no safety nets. Every decision counted.
Building the Team (and the Culture)
We started with just a handful of us. Joe and Jamie were our first big hires — two young guns who’ve grown faster than we ever expected. Joe had been trained for years before he joined, and Jamie came in from a coaching relationship — both now running major parts of the business.
As we grew, we brought on Monica. What started as an EA/HR role quickly turned into a one-woman Swiss army knife — operations, culture, admin, HR… you name it. Then came Mari for listings support, and soon after, we scaled lettings, maintenance, and launched a refurb division with project managers across the UK.
Every person that joined had to be the kind who thrives in chaos. There’s no “just wait for a task” culture here. You roll up your sleeves and figure it out.
From Cafes to Credibility
It’s hard to believe that just a year ago, meetings were held in shared spaces and coffee shops. Now, people come to us — we’re being sought out for partnerships, white labels, referrals. We went from explaining why we might be a good fit, to hearing, “We keep seeing you everywhere.”
Strategic Growth (Without the Buzzwords)
We didn’t chase vanity metrics. We nurtured real relationships. Some people said no early on — and now they’re back at the table. That’s because we believed in what we were building, even when no one else did.
Of course, we made mistakes — we hired too fast, brought in people from corporate worlds who didn’t fit the start-up pace. But we learned fast. We realised culture isn’t a perk — it’s a filter.
The Numbers Don’t Lie
- 30+ White Label Partners turned into over 240 — organically.
- From 5 to 100+ property valuations a month.
- Cross-referrals in January alone: 196.
- From two desks to a full office.
- 0 to 24+ team members in 12 months.
- All of it with zero paid marketing.
What’s Next?
2025 is about refining the machine. We’re launching:
- Our own bridging finance company
- A direct buying business
- More structured education for our partners
- And finally… some actual marketing spend
We now have 15 products and services across the group — from lettings to listings, white labels to refurbs, brokerage to legal referrals — and every one of them feeds into the same ecosystem.
Final Thoughts
What we’ve done in a year is extraordinary — and honestly, we didn’t think it would happen this fast. But the best part? We’re just getting started.
If you’re a startup founder, a business owner, or someone thinking about taking the leap… Click Here to reach out to a member of our team, we’d love to speak to you.
We hope our story reminds you: pressure creates diamonds — if you stay in the fire long enough.
— The My Property Group Team
